Can you walk through the process you use to gather feedback from the market (both industry and clients), identify the top points, and share that with stakeholders?

I would break this down into these steps:

1. Gathering Data:

   • This can be a mix of customer interviews, analyst briefings, using sales calls for feedback, doing qualitative expert interviews that map to your ICP, customer or market surveys, etc.

   • he key is to pick a very specific topic, have a hypothesis and then do the research to gather insights on that specific topic.

2. Analysis

   • Tag feedback into themes

   • Prioritize by frequency & business impact

   • Cross-reference against product strategy

   • Validate patterns across sources
     

3. Synthesis & Distribution

   • The ideal way is to tailor the insights based on your audience. If this is for product, the product team will care about product details vs if its for marketing, you are going to focus on different insights. For executive teams you want to have a summary of key learnings and share a pre-read with the details if they like to see details.

   • The most important thing here will be actual recommendations and focusing on the "So what".