Can you walk through the process you use to gather feedback from the market (both industry and clients), identify the top points, and share that with stakeholders?
4 Answers
Veeva Systems VP of Product Marketing • 1y
In general:Start with what you want to DO with the feedback (once you have it later). Data gathering will only be as useful as what happens with it. So, start with the en...
1340 Views
Superhuman Head of Marketing & Growth | Formerly Google, Plaid, early Venmo • 1y
Everything starts with clarity on who we’re building for. That means defining the audience where we believe we can create and capture the most meaningful value — especial...
577 Views
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Confluent, Twilio, ActiveCampaign
I would break this down into these steps:Gathering Data: This can be a mix of customer interviews, analyst briefings, using sales calls for feedback, doing qualitative ex...
1277 Views
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 1y
Market research can take on multiple forms from customer feedback, to industry insights from analysts, to competitive insights from prospects. Good product marketing team...
882 Views