Can you walk through the process you use to gather feedback from the market (both industry and clients), identify the top points, and share that with stakeholders?

In general: Start with what you want to DO with the feedback (once you have it later). Data gathering will only be as useful as what happens with it. So, start with the end in mind. What will success look like? Who are those stakeholders? Do they agree with that goal? List the open questions that most need to be answered. Prioritize. Scope is everything here -- focus on the most important questions. Start your research brief. What is your methodology? Sample size (if conducting new research)? Wh ...Read More

Everything starts with clarity on who we’re building for. That means defining the audience where we believe we can create and capture the most meaningful value — especially if they’re underserved today. From there, the process looks like this: Start with hard dataWe begin with desk research to ground our thinking: market size, segment growth, customer types, and competitive dynamics. This helps us frame the opportunity clearly and get buy-in early. Internal stakeholders are more aligned when we ...Read More

I would break this down into these steps: Gathering Data: This can be a mix of customer interviews, analyst briefings, using sales calls for feedback, doing qualitative expert interviews that map to your ICP, customer or market surveys, etc. he key is to pick a very specific topic, have a hypothesis and then do the research to gather insights on that specific topic. Analysis Tag feedback into themes Prioritize by frequency & business impact Cross-reference against product strategy Validate p ...Read More

Market research can take on multiple forms from customer feedback, to industry insights from analysts, to competitive insights from prospects. Good product marketing teams will have ways of looking at all three areas but the weight you put on one or the other may vary depending on your target market. For example, my current company focuses on smaller businesses so analysts like Gartner and Forrester who typically focus on enterprise size companies are less important for us right now. The key thi ...Read More