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Can you walk through the process you use to gather feedback from the market (both industry and clients), identify the top points, and share that with stakeholders?

Katie Duzan (O'Brien)
Veeva Systems VP of Product Marketing11mo
In general:Start with what you want to DO with the feedback (once you have it later). Data gathering will only be as useful as what happens with it. So, start with the en...
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1331 Views
Alex Rodrigues
Superhuman Senior Director, Head of Product Marketing, Mail | Formerly Google, Plaid, early Venmo11mo
Everything starts with clarity on who we’re building for. That means defining the audience where we believe we can create and capture the most meaningful value — especial...
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556 Views
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Jackie Palmer
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP11mo
Market research can take on multiple forms from customer feedback, to industry insights from analysts, to competitive insights from prospects. Good product marketing team...
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878 Views
Sarah Din
Former SVP of Product Marketing at Quickbase1y
I would break this down into these steps:Gathering Data: This can be a mix of customer interviews, analyst briefings, using sales calls for feedback, doing qualitative ex...
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1276 Views