Can you walk through the process you use to gather feedback from the market (both industry and clients), identify the top points, and share that with stakeholders?
4 Answers
Veeva Systems VP of Product Marketing • 11mo
In general:Start with what you want to DO with the feedback (once you have it later). Data gathering will only be as useful as what happens with it. So, start with the en...
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Superhuman Senior Director, Head of Product Marketing, Mail | Formerly Google, Plaid, early Venmo • 11mo
Everything starts with clarity on who we’re building for. That means defining the audience where we believe we can create and capture the most meaningful value — especial...
556 Views
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ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 11mo
Market research can take on multiple forms from customer feedback, to industry insights from analysts, to competitive insights from prospects. Good product marketing team...
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I would break this down into these steps:Gathering Data: This can be a mix of customer interviews, analyst briefings, using sales calls for feedback, doing qualitative ex...
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