Can you walk through the process you use to gather feedback from the market (both industry and clients), identify the top points, and share that with stakeholders?
Top Product Marketing Mentors
Stephanie Kelman
Shopify Senior Product Marketing Lead
Christy Roach
AssemblyAI VP of Marketing
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Amanda Groves
Enable VP of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing
Amanda Groves
Enable VP of Product Marketing
Alissa Lydon
Dovetail Head of Product Marketing
Alex Gutow
Snowflake Senior Director of Product Marketing
Related Questions
What are the different ways of testing the customer profiles and messaging for each profile?How do you make sure to get feedback from decision maker, researcher/influencer in buy GN process and user.How do you decide which market research questions will move the needle most for your company?Are you always aiming for a single persona? Or are there situations where two or more make more sense?I'm looking for tips and advice on building an effective buyer journey:
Do you have any insights on how to effectively map and orchestrate a learning->buying cycle, considering a B2B Saas Product?
How would you go about conducting market research for potential clients of a new feature? You've already got your core clients, but are launching a new feature and are looking for unbiased feedback from people net new to your platform/service/offering.