Anand Patel

Below are some key metrics we track, many already shared by David and Ellie, but I have bolded a few that are slightly different: Revenue of product line (or product por...

One of the things I have noticed during my time at various companies is that PMs may not get the opportunity to interact and engage with customers as much as they like. T...

I like Zach's suggestion of finding a good mix but there can be times when a larger story just has more impact. At the end of the day, the key thing is to think in themes...

I've had to build out product marketing at both a large organization (4,000 employees) and a growing organization (150 employees), and I would say the biggest surprise/ch...

We are currently looking into tools like Highspot, Showpad and Docurated. It allows us to create a central respository of managed and tracked collateral/content. These ...

I completely agree with RJ. One of the biggest mistakes I have seen is determining launch KPIs without a full understanding of who your target audience/market is. I have ...

It could just be a naming convention, as we tend to produce sales sheets/one-pagers, which serve a similar purpose. As Mike mentioned, we focus on the problems and value ...

One suggestion would be to see if you have any talented sales engineers that may want to make the move. These individuals have spent a lot of time speaking with customers...

They set and forget. People change. Customers change. Needs change. So your messaging will need to change with it. For that reason, it's good to do a high-level analysis ...

We tier releases for a reason—you can't scream about everything otherwise customers will shut you out. That being said, there is still a ton of value in communicating eve...