What are uncommon reasons a product launch would fail or underperform?
There are common reasons like sub-optimal messaging or pricing, but what overlooked areas in the product launch process, if not addressed, can lead to failure, and how can product marketers de-risk those situations?
4 Answers
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 3y
I loooove this question! A few reasons product launches may fail or underperform come to mind, all of which I've experienced personally and learned from.Let's assume for ...
791 Views
Twilio Director of Product Marketing • 2y
Unfortunately there are many reasons a product launch can fail or underperform: Doesn't solve a felt problem by the target audienceSolves a problem for a different target...
1526 Views
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Atlassian Head of Lifecycle Marketing, Portfolio • 2y
I'm coming from a software-as-a-service (SaaS) lens, but the sign-up flow + onboarding experience can make or break a launch.You can have the best messaging, the best fea...
1940 Views
Tavus Head of Marketing • 4y
One example is not identifying a potential risk and failing to address it proactively, then having it flare up during the launch. We've had this happen before when we ha...
1186 Views
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