Question Page

I'm at a company whose PMM team doesn't have a clear vision for how they will grow next year (in terms of headcount). I'm a part of the customer success team, and I'm trying to do different things to prepare to apply for when something does open up. Do you have any suggestions for the kinds of things I should be reading/working on?

Lauren Barraco
Inscribe VP, MarketingDecember 14

I would start by focusing your research internally - although the PMM team might not know what headcount they have yet, I can guarantee that they know where their gaps are / what areas they're struggling to keep up... How's their partner go-to-market strategy? Do they feel they have strong joint value props and plans? What about product launches - are they well coordinated and do they feel like they're executing at the level they want to be? How about sales enablement? 

Once you find out where the gaps are, I'd focus your next stage of research on those areas. Find articles, podcasts, webinars, etc. that cover those topics - PMA, Pragmatic Marketing, Product School are all great places to start! 

1348 Views
Crafting Compelling Messaging
Thursday, February 27 • 12PM PT
Crafting Compelling Messaging
Virtual Event
Sarah Radwanick
Barbara Hernandez-Taylor
Sudeshna Naik
+240
attendees
Top Product Marketing Mentors
Jeffrey Vocell
Jeffrey Vocell
Panorama Education Head of Product Marketing
Mary Sheehan
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Kevin Garcia
Kevin Garcia
Anthropic Product Marketing Leader
April Rassa
April Rassa
Clari VP, Solutions Marketing
Marcus Andrews
Marcus Andrews
Pendo Sr. Director of Product Marketing
Alissa Lydon
Alissa Lydon
Dovetail Head of Product Marketing
Leah Brite
Leah Brite
Gusto Head of Product Marketing, Benefits
Jackie Palmer
Jackie Palmer
ActiveCampaign VP Product Marketing
Susan "Spark" Park
Susan "Spark" Park
Pinterest Director of Product Marketing
Katharine Gregorio
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud