I'm at a company whose PMM team doesn't have a clear vision for how they will grow next year (in terms of headcount). I'm a part of the customer success team, and I'm trying to do different things to prepare to apply for when something does open up. Do you have any suggestions for the kinds of things I should be reading/working on?
1 Answer
Lauren Barraco
Inscribe VP, Marketing • December 15
I would start by focusing your research internally - although the PMM team might not know what headcount they have yet, I can guarantee that they know where their gaps are / what areas they're struggling to keep up... How's their partner go-to-market strategy? Do they feel they have strong joint value props and plans? What about product launches - are they well coordinated and do they feel like they're executing at the level they want to be? How about sales enablement?
Once you find out where the gaps are, I'd focus your next stage of research on those areas. Find articles, podcasts, webinars, etc. that cover those topics - PMA, Pragmatic Marketing, Product School are all great places to start!
918 Views
Google Marketing Head for YouTube & Android Spanish LATAM, Martin Raygoza on Product Marketing Career Path
April 30 @ 10:00AM PST
Google Product Marketing Lead, Varun Krovvidi on Developing your Product Marketing Career
February 15 @ 10:00AM PST
Postscript Vice President Of Product Marketing, Sam Melnick on Developing your Product Marketing Career
February 14 @ 10:00AM PST
Top Product Marketing Mentors
Sarah Din
Quickbase VP of Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jenna Crane
Klaviyo Head of Product Marketing
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce
Kevin Garcia
Anthropic Product Marketing Leader
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing
Amanda Groves
Crossbeam Senior Director Product Marketing
Amanda Groves
Crossbeam Senior Director Product Marketing
Alissa Lydon
Dovetail Product Marketing Lead
Related Questions
Any productivity hacks or tools you've found to stay organized and on top of everything going on as a product marketer? How do I influence the roadmap of our product, when my product team isn't very open to it?If you were to hire a PMM today, what skills and attributes would you value most in a candidate?How do you communicate product marketing achievements upwards and build visibility? If you know that Product Marketing is your passion and you eventually want to be a leader of product marketing, how do you continue to grow in your role over time and take on the right experiences? When moving from a Sr PMM role to ‘lead’, what are those attributes that person should embody?