I'm at a company whose PMM team doesn't have a clear vision for how they will grow next year (in terms of headcount). I'm a part of the customer success team, and I'm trying to do different things to prepare to apply for when something does open up. Do you have any suggestions for the kinds of things I should be reading/working on?
1 Answer
Lauren Barraco
Inscribe VP, Marketing • December 14
I would start by focusing your research internally - although the PMM team might not know what headcount they have yet, I can guarantee that they know where their gaps are / what areas they're struggling to keep up... How's their partner go-to-market strategy? Do they feel they have strong joint value props and plans? What about product launches - are they well coordinated and do they feel like they're executing at the level they want to be? How about sales enablement?
Once you find out where the gaps are, I'd focus your next stage of research on those areas. Find articles, podcasts, webinars, etc. that cover those topics - PMA, Pragmatic Marketing, Product School are all great places to start!
978 Views
![AI and Product Marketing](https://sharebird.com/cdn-cgi/image/width=640,quality=75,format=auto/https://storage.googleapis.com/sharebird-production/srya5q05szbnygc4x5x4zrt5abfl?GoogleAccessId=93507864171-compute%40developer.gserviceaccount.com&Expires=2353206465&Signature=b8Pp1vnpl3zvxusBMxjfWLZX%2BGCIw%2BRKVE405ouA%2FbQMjrNTEOiEjAVbt8VEi9upo77EJtt1TK781ft2DskDTAw5M319j%2FOAm3RB58hGJA3%2FcJCd8CiNIjQMqfruPQz8j05%2FFV097wJucPe6As8ADAQhLbi%2BOxRiTuQjymFxDb0%2FseZtUsKpK3IQyab%2BK8T5pANw18gTyreTuD7bGkgYjGPLxyjAYYPKYDNp5hdAzse22vUVCSpVOVqzCHQ9%2FzJ1unoxIl8zlGg3sw9WuYzF%2B1oRTy%2BD0Pty2ZcW6xQY5gJ0BwIp%2BZTxUZ58GQvuP691kmadRHqg%2FMDvnxQEHLMY%2FQ%3D%3D&response-content-disposition=inline%3B+filename%3D%22event.png%22%3B+filename%2A%3DUTF-8%27%27event.png&response-content-type=image%2Fpng)
Related Ask Me Anything Sessions
![Polomi Batra](https://sharebird.com/cdn-cgi/image/width=96,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/012/246/medium/avatar.jpeg?1665521711)
Zendesk Director of Product Marketing, Polomi Batra on Product Marketing Career Path
August 20 @ 10:00AM PST
![Jodi Innerfield](https://sharebird.com/cdn-cgi/image/width=96,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/000/386/medium/avatar.jpeg?1713910677)
Salesforce Senior Director, Product Marketing Launch Strategy & Emerging Products, Jodi Innerfield on Product Marketing Career Path
![Jason Lyman](https://sharebird.com/cdn-cgi/image/width=96,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/023/501/medium/avatar.jpeg?1708450331)
Customer.io Chief Marketing Officer, Jason Lyman on Developing Your Product Marketing Career
Top Product Marketing Mentors
![Christy Roach](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/001/484/thumb/avatar.jpeg?1622658955)
Christy Roach
AssemblyAI VP of Marketing
![Jasmine Jaume](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/002/275/thumb/avatar.jpeg?1622827267)
Jasmine Jaume
Intercom Director, Product Marketing
![Alina Fu](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/007/729/thumb/avatar.jpeg?1634238904)
Alina Fu
Microsoft Director, Copilot for Microsoft 365
![Jeffrey Vocell](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/002/566/thumb/JeffreyVocellHeadshot.jpeg?1642123964)
Jeffrey Vocell
Panorama Education Head of Product Marketing
![Mary Sheehan](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/000/875/thumb/avatar.jpeg?1602100735)
Mary Sheehan
Adobe Head of Lightroom Product Marketing
![Jenna Crane](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/006/723/thumb/Jenna_Crane_headshot_smaller.png?1666637448)
Jenna Crane
Klaviyo Head of Product Marketing
![Priya Gill](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/000/999/thumb/avatar.jpeg?1514116570)
Priya Gill
SurveyMonkey Head of Global Marketing
![Amanda Groves](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/006/257/thumb/Groves-2022.jpg?1663008445)
Amanda Groves
Enable VP of Product Marketing
![Amanda Groves](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/006/257/thumb/Groves-2022.jpg?1663008445)
Amanda Groves
Enable VP of Product Marketing
![Jiong Liu](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/001/237/thumb/avatar.jpeg?1606167066)
Jiong Liu
Wiz Senior Director of Product Marketing
Related Questions
Any productivity hacks or tools you've found to stay organized and on top of everything going on as a product marketer? PMMs are typically tasked with a broad scope, balancing both strategic & tactical work and serving as the X-functional glue across multiple teams. How do you combat burnout for your team? What type of skillsets and experiences do I need to build in order to strengthen my career and move from being a Sr. PMM to Director level and above? What type of leadership career tracks do you see people continue their careers?How do you land senior product marketing interviews and how do you effectively prepare for them?Should people be prepared for interviews with a portfolio of career work? If that portfolio is lost in the mists of time, what should you do?What experience/skills are necessary for a PMM to grow into a Sr. PMM role?