All related (44)
Valerie Angelkos
Product Marketing Lead at Plaid | Formerly Google
Most of my career has been spent in Marketing and I used my MBA to transition industries (from CPG to Tech) and location (from Latin America/regional teams to the United States/global teams).  While I had practical experience as a Marketer, what I learned through my MBA is the strategic and analytical side of marketing - focusing on understanding what frameworks are best to solve different problems, what data and insights I need to inform my decisioning process, and how to measure success of different aspects of the business. During the early stage of my career, the Marketing work I did ...more
Mike Flouton
VP, Product at Barracuda Networks

Perhaps this is controversial, but I would say there are zero pros and many, many cons.

 

MBAs can be useful if you're looking to switch fields. Otherwise, I'd much rather see two additional years of work experience. I've hired MBAs from top 15 schools and from a PMM perspective, I was basically starting from the same place as someone without a degree. 

Marcus Andrews
Director of Product Marketing at Pendo.io
Here are the biggest 2 - communication and teamwork.  PMMs are one of the most cross functional roles in marketing / most companies. You have to be able to bring teams together and create momentum where none exists. This is hard to do if you're not a good collaborater / teammate. Skills like empathy, low ego, enthusiasm, transparency, and more come in real handy here.  The other big one is communication. Maybe it's controversial but PMM is a communications job. A huge part of our value is taking product updates and packaging and positioing them so they are easier to understand and sell or...more
Julian Dunn
Senior Director of Product Management at GitHub
If you are literally looking to stay in product marketing or marketing (and already have a job in the field) then I would agree with the other posters that an MBA is not going to get you much. However, if you have designs to move into (strategic) product management, start your own company, or something else adjacent to where you currently are, then an MBA can be useful, particularly if you don't have an undergraduate business degree. That said, if you plan to move into product, I would actually say that the ability to work with a delivery team (e.g. engineering) and having the domain exp...more
Nina Seth
Product Marketing Director at Blue Yonder

MBAs are definitely great if you are switching fields. They are also great from a networking perspective.  

 

There are plenty of people who studied business or marketing as an undergrad who have gone on to have successful PMM careers.

Carrie Zhang
Product Lead (fmr Head of Product Marketing) at Square
Covered this a bit in another question. PMM can bring a very strong customer perspective when it comes to product development. To have a seat at the table though, you have to do the work. This is what we do to bring customers perspective to our product teams: * Visit, shadow, do work at our customers. No research can compare to the insights you get by actually being in the shoes of our customers - in our case, small businesses * Talk to customer facing teams (Sales, Account Management, Support) and synthesize feedback. They are on the frontline all the time. You will be surpr...more
Max A.
Director of Product Marketing at PandaDoc
It really depends on your goals and the current situation. In my humble opinion, the value of an MBA is likely to be higher if one or a few of the following things are true about you: 1. You're trying to change your role/function (and having a hard time doing it without a degree) 2. You're trying to change the industry (and having a hard time doing it without a degree) 3. You're trying to change the geo, e.g. move to the US or to the EU (and having a hard time doing it without a degree) 4. Your undergrad major wasn't business or econ 5. You want to learn more about other business functions,...more
Christy Roach
Head of Portfolio & Engagement Product Marketing at Airtable
The most important thing to keep in mind is this: having the product marketing title doesn’t automatically mean you get to influence the roadmap. You have to put in the work and show your value to get a seat at the table. There are three big levers to pull here to help you shift the way product marketing works from a team that’s just responsible for the launch of a product to one that’s involved in the entire product process. 1. Create a partnership with your PM: When you’re thinking about how to influence, you’re probably thinking about managing up and influencing people who are more se...more
LeTisha Shaw
Director, Product Marketing at UserTesting

Yes, this is a pretty standard PMM interview question. When I ask, I am typically looking to see if the candidate understands product launch and go-to-market fundamentals. I'm also interested in which parts of the launch they led (i.e. was it a specific marketing channel or soup-to-nuts?). 

I also like to ask different variations of this question, like "tell me about a product launch that did not go well and you had to get back on track" because let's be honest, not every launch goes exactly the way we plan :)

Ross Overline
Senior Manager, Product Marketing at Fivestars
Asking for a raise is tricky. Ultimately, you need to be driving value, right? That can be broken down quantitatively, but also qualitatively.   Quant: What impact are you having on funnels? Run A/B tests to prove that your strategies are driving impact. How have NPS and sentiment changed?   Qual: Do you have strong relationships with stakeholders? Are you driving value through strategy, creative, and channel partnerships?   I would also recommend using your companies job ladder as a tool, or if you don't have one, job descriptions for other similar roles. If you're a PMM and the expe...more
Leandro Margulis
Head of Product Marketing at Prove

Well, the question of "What is Product Marketing" Could mean different things at different companies, but my answer is that we provide the voice of the market and the voice of the customer internally to the product manager so we can build products that resonate with our audience, and we are the voice of the product externally providing the appropriate messaging and positioning to go to market.