What are the pros and cons of getting an MBA when you're already in product marketing/marketing and looking to stay in this field? Who/under what circumstances does an MBA help?

Question

Mike Flouton · Accepted Answer

Perhaps this is controversial, but I would say there are zero pros and many, many cons.

MBAs can be useful if you're looking to switch fields. Otherwise, I'd much rather see two additional years of work experience. I've hired MBAs from top 15 schools and from a PMM perspective, I was basically starting from the same place as someone without a degree.

Julian Dunn · Answer

If you are literally looking to stay in product marketing or marketing (and already have a job in the field) then I would agree with the other posters that an MBA is not going to get you much.

However, if you have designs to move into (strategic) product management, start your own company, or something else adjacent to where you currently are, then an MBA can be useful, particularly if you don't have an undergraduate business degree. That said, if you plan to move into product, I would actually say that the ability to work with a delivery team (e.g. engineering) and having the domain expertise / empathy for their world is more important.

Nina Seth · Answer

MBAs are definitely great if you are switching fields. They are also great from a networking perspective.

There are plenty of people who studied business or marketing as an undergrad who have gone on to have successful PMM careers.

Valerie Angelkos · Answer

Most of my career has been spent in Marketing and I used my MBA to transition industries (from CPG to Tech) and location (from Latin America/regional teams to the United States/global teams).

While I had practical experience as a Marketer, what I learned through my MBA is the strategic and analytical side of marketing - focusing on understanding what frameworks are best to solve different problems, what data and insights I need to inform my decisioning process, and how to measure success of different aspects of the business. During the early stage of my career, the Marketing work I did was very executional - heavy on launching products/brands, running campaigns, etc. An MBA allowed me to level-up and understand why these actions were needed and how they impacted the broader business, and in the case of Tech, the overall portfolio of products.

Personally, I think an MBA allows you to focus on strategy, understand how your peers have tackled problems in different roles/industries, and how Marketing fits into the bigger picture. Even if you've done Product Marketing before I think there's real value in pursuing it, in particular if your previous experience is in startups and/or more executional roles at bigger companies, which tends to be what folks focus on in the early years of their professional life.

Max A. · Answer

It really depends on your goals and the current situation. In my humble opinion, the value of an MBA is likely to be higher if one or a few of the following things are true about you:
1. You're trying to change your role/function (and having a hard time doing it without a degree)
2. You're trying to change the industry (and having a hard time doing it without a degree)
3. You're trying to change the geo, e.g. move to the US or to the EU (and having a hard time doing it without a degree)
4. Your undergrad major wasn't business or econ
5. You want to learn more about other business functions, such as Finance, Strategy, and Operations

Based on what you described, it's unlikely (but possible) that an MBA degree is going to be tremendously helpful to you as you're not planning to change anything.

Disclaimer: I earned an MBA from Berkeley-Haas and found it useful in many ways. That being said, many things from the list above applied to me. Overall, having an MBA is definitely not critical or necessary for a successful career – there are many paths one can take to achieve the same goals.