What courses or other education should one pursue when changing from Growth Marketing in the tech industry to Product Marketing for either a tech or non-tech B2C company?

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3 Answers

Consumer Product Marketing Product Marketing Career Path

Mike Polner

Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 6y

I think Growth Marketing in tech is actually super applicable to Product Marketing on the consumer side. Most of the PMMs I've hired have actually come from growth / performance marketing backgrounds. I don't have any clear recommendations on courses or education apart from just taking on hard projects at work (sometimes outside your core scope if you have that flexibility) that move you closer to the product experience. Overall, the bar that I find Growth marketers sometimes need to be mindful ...Read More

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Brandon McGraw

OpenAI VP of Marketing, ChatGPT • 6y

I'd consider, where possible, looking for opportunities within your company to hone the skills and make the transition over courses and education. I'd focus on three things: Build Relationships: Growth roles generally put you in the position of being responsible for a key business KPI. Find opportunities within your current role to build relationships with the other stakeholders driving that success, particularly those in Product Management. When considering someone who's making the switch, I lo ...Read More

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Madison Leonard

Marketing & GTM Consultant | Formerly ClickUp, Vanta, DreamWorks Animation • 3y

Titles mean different things to different companies - so I would concentrate less on that and more on the day-to-day you're responsible for. If you're already in charge of things like product growth, activation, retention, etc then you can easily transition to B2C product marketing. As for non-tech product marketing, that's a different story altogether! Product marketing for a physical product will have much different metrics than for a software product. At the end of the day, in true PMM fas ...Read More

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