I'm new to Sales Enablement and I'm curious how heavy-handed my approach should be. How much input does Sales expect from me, and what are some things that the sales team should be doing on their own?
(For instance: pitch decks, collateral, competitor research, FAQs, etc.)
5 Answers
BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 5y
It's difficult to paint a broad brush stroke answer on this, but as a general rule of thumb: Meet with Sales to understand their expectations and where they need the mos...
1409 Views
Medallia Vice President Product Marketing • 4y
When I am starting up a Sales Enablement practice (or it is a new product/market or even a new sales team), I prefer an intense, heavy handed approach, because that helps...
675 Views
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Chan Zuckerberg Initiative Product Marketing | Formerly Udemy • 4y
Hello! From a PMM perspective, Sales input is critical to a successful SE strategy. They know the needs of their team so they can help SE prioritize and focus. Usually fi...
384 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 2y
In Sales Enablement, your role is akin to a seasoned conductor guiding an orchestra. While offering invaluable expertise and tools, it's essential to strike a balance. Sa...
415 Views
Sanity.io Director of Product Marketing | Formerly Twilio, SendGrid • 4y
Congrats! Can you share more about your current context? Is this a new role for the team, or are you stepping into an established function? This will likely inform how mu...
266 Views
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