When I am starting up a Sales Enablement practice (or it is a new product/market or even a new sales team), I prefer an intense, heavy handed approach, because that helps me develop and fine tune my stories and the assets I use to convey/manifest my stories. Over time, sales will have a bigger role in iterating on these assets, and possibly, to innovate on the messaging too.
(For instance: pitch decks, collateral, competitor research, FAQs, etc.)
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