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Rajendran Nair

Rajendran Nair

Vice President Product Marketing, Medallia

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Rajendran Nair
Rajendran Nair
Medallia Vice President Product MarketingJuly 21
This is a good list to start with. I will add a couple: * Analyst/3rd party thought leadership pieces: Having independent, 3rd party content is very helpful. If you are focused on the Enterprise, having content from top tier analysts is helpful. I have worked with Gartner, Forrester, The ......Read More
1030 Views
Rajendran Nair
Rajendran Nair
Medallia Vice President Product MarketingJuly 21
To be clear, this answer is about assets that a rep should share after the initial discovery call but prior to the deeper dive (mostly demo) call. At a bare minimum, the rep should share a summary of the call, enumerating * the key value proposition of your product (pre-canned) * questions ......Read More
950 Views
Rajendran Nair
Rajendran Nair
Medallia Vice President Product MarketingJuly 21
This really depends on your product and industry. Let me outline a framework with four elements: * The customer perspective * The competitor perspective * The technology perspective, and * The marketplace perspective Take a look at https://www.linkedin.com/pulse/product-marketing-three-word......Read More
885 Views
Rajendran Nair
Rajendran Nair
Medallia Vice President Product MarketingJuly 21
There are three key elements you need to consider: * Your story and the constituent “story-lets” * Your internal audience - sales being the most important, but you need to address the needs of other customer-facing professionals (customer success, support, professional services, etc.) *......Read More
633 Views
Rajendran Nair
Rajendran Nair
Medallia Vice President Product MarketingJuly 21
When I am starting up a Sales Enablement practice (or it is a new product/market or even a new sales team), I prefer an intense, heavy handed approach, because that helps me develop and fine tune my stories and the assets I use to convey/manifest my stories. Over time, sales will have a bigger ro......Read More
593 Views
Rajendran Nair
Rajendran Nair
Medallia Vice President Product MarketingJuly 21
I am assuming here that you have already created stories/collateral that will be required to sell into the enterprise. FWIW, here is a framework I use to develop stories - https://www.linkedin.com/pulse/20141028002202-1469522-product-marketing-in-three-words-part-i/, but happy to drill down with ......Read More
360 Views
Rajendran Nair
Rajendran Nair
Medallia Vice President Product MarketingJuly 21
The most common KPI is the win rate. However, I dont think this is an accurate measure of your work as the eventual win depends a lot on other factors, starting with the salesperson running the cycle. I prefer to track the number of sales cycles that go past the initial demo stage because it m......Read More
330 Views
Rajendran Nair
Rajendran Nair
Medallia Vice President Product MarketingJuly 21
I am not sure I understand this question but let me try. It starts with the corporate objective - what is the revenue goal for each product. Sales Enablement will need to focus on the product by priority. You also need to consider the lifestage of the product. For example, a new product may ne......Read More
288 Views
Credentials & Highlights
Vice President Product Marketing at Medallia
Product Marketing AMA Contributor
Knows About Analyst Relations, Product Marketing Soft and Hard Skills, SMB Product Marketing, Pri......more