Pinterest Director of Product Marketing | Formerly Meta (Facebook), Spotify, Google, Monzo • 1y
Revenue. So many teams touch revenue. It's the hardest to distribute credit to, and most companies follow a last touch/last click method or multiple teams take credit for the whole revenue number. It also is the toughest to move because you have to convince people to buy something. This is why I often like to take on change goals or uplift goals vs. the revenue number. The goal of product marketing is to be an accelerant and drive change to what the number's course was moving at. Be the accelera ...Read More
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