What is the most difficult KPI to measure or influence?
1 Answer
Pinterest Director of Product Marketing | Formerly Meta (Facebook), Spotify, Google, Monzo • 1y
Revenue.So many teams touch revenue. It's the hardest to distribute credit to, and most companies follow a last touch/last click method or multiple teams take credit for ...
507 Views
Upcoming Event
Mastering Market Research
Atlassian, Wiz, Splunk, Ting
Related Questions
What's the best KPI to measure the success of messaging?How do you balance quantitative KPIs with qualitative insights, especially when customer feedback might conflict with data trends?Which KPI’s have been the most difficult to track, yet a great way to measure PMM impact? How have you overcome the hurdles of tracking those KPI’s?How many primary KPIs should a PMM have for a product?How do you structure your discovery phase to identify KPIs for an SMB when you're the only Marketing/Product Marketing Associate on the team? What are the KPIs you’re focusing on?