What is the most difficult KPI to measure or influence?
1 Answer
Pinterest Director of Product Marketing | Formerly Meta (Facebook), Spotify, Google, Monzo • March 5
Revenue.
So many teams touch revenue. It's the hardest to distribute credit to, and most companies follow a last touch/last click method or multiple teams take credit for the whole revenue number.
It also is the toughest to move because you have to convince people to buy something.
This is why I often like to take on change goals or uplift goals vs. the revenue number. The goal of product marketing is to be an accelerant and drive change to what the number's course was moving at. Be the accelerant not just the recipient of credit.
399 Views
Top Product Marketing Mentors
Kevin Garcia
Anthropic Product Marketing Leader
Jeffrey Vocell
Panorama Education Head of Product Marketing
Hien Phan
Timescale Head of Product Marketing
Desiree Motamedi
Salesforce CMO - Next Gen Platform
April Rassa
Clari VP, Solutions Marketing
Susan "Spark" Park
Pinterest Director of Product Marketing
Jenna Crane
Triple Whale 🐳 VP of Marketing
Tiffany Tooley
Workday Vice President Product Marketing
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud
Sherry Wu
Gong Senior Director, Product Marketing
Related Questions
How do you measure the success of a launch or campaign when your sales cycles are 2 quarters or longer? How do you define 30-60-90 plans for senior PMM hires? What do you expect from newly hired PMM leads in terms of achieving KPIs?How do you develop quarterly/annual PMM OKRs and tie those to individual projects? What capabilities do you look for in a PMM? What do you look for in senior PMM? What are some KPIs that you find over-hyped and/or unimportant?Which growth channels have worked surprisingly well for Airtable?