In a product-led company, it's common that both Product and Product Marketing are involved in conducting customer/market research to inform the roadmap. How can the teams effectively aggregate past and ongoing, new findings, and who should lead this initiative?
2 Answers
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
This is common, and you should start defining R&R with your PM counterparts. Common knowledge states that PMs should do customer-focused research, and PMMs should do ...
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In a product-led company, there is likely a product analytics tool in place to measure user behavior, conversion paths, etc. In other words, everyone is sitting on a plet...
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