Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
This is common, and you should start defining R&R with your PM counterparts. Common knowledge states that PMs should do customer-focused research, and PMMs should do market trends and competitive research. But this varies in reality as many companies have research happening in silos, and it depends on who has the need, budget, and capacity to do it. Emphasize that no matter who conducts the research, both PMs and PMMs can benefit from and act on the insights. While PMs can use the insights t ...Read More
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