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What tools must one be proficient in to excel as a technical product marketer?

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3 Answers
Technical Product Marketing Product Marketing Skills
  1. Sean Lauer
    Sean Lauer

    AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 11mo

    As someone who would currently love to hire a technical PMM but doesn't have the budget to do so, I can answer this question from the hiring manager's perspective. The tool you first and foremost need to be proficient in is the company's product. You must be able to understand and demonstrate the technical ins and outs of your product to a variety of stakeholders. If marketing is the voice of the brand and the product, then technical PMM is the voice of the customer within marketing. Translating ...Read More

    564 Views
  2. Jon Rooney
    Jon Rooney

    Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1y

    A technical product marketer should, first and foremost, have the same level of hands-on technical acumen with the product (and others in the category) as roles like Sales Engineering, Product Management, Developer Advocate and, in some cases, even Engineer. Some of the best technical PMMs I've worked with were former practitioners/customers with more real-life experience than the PMs curating the backlog. So from a tools/skills standpoint, deep technical expertise is at the heart of what you kn ...Read More

    924 Views
  3. Lauren Craigie
    Lauren Craigie

    Inngest Head of Marketing • 1y

    This is very dependent on the solution you’ll be selling. But I’ll share that my “screener” question for my last TPMM hire was, “When was the last time you did anything on the command line, and why?”

    That question tends to reveal whether the candidate has the chops and (and interest!) in manipulating things at a foundational level—at bending systems to their will (ok that’s a bit dramatic) to build the right solution, not just the convenient one.

    978 Views

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