In your experience, what KPIs "must haves" for any product marketing role or team?
2 Answers
Triple Whale 🐳 VP of Marketing | Formerly Klaviyo, Drift, Dropbox, Upwork • 3y
Depending on where the team focuses, Product Marketing can have a few different KPIs that are 'must-haves.' But the most common ones are: Product adoption -- definitely ...
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Close Head of Product Marketing • 2y
Must have KPIs will always vary from company to company based on size, industry, business model, etc (I have to add this disclaimer in). So, I'll break this out a bit by ...
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