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In your experience, what KPIs "must haves" for any product marketing role or team?

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2 Answers
Product Marketing KPI's
  1. Jenna Crane
    Jenna Crane

    Triple Whale 🐳 VP of Marketing | Formerly Klaviyo, Drift, Dropbox, Upwork • 4y

    Depending on where the team focuses, Product Marketing can have a few different KPIs that are 'must-haves.' But the most common ones are: Product adoption -- definitely for features that PMM launches/brings to market, but if certain PMMs 'own' an area of the product then they should also co-own the overall adoption on an ongoing basis. Launch and/or campaign engagement -- you want to be able to speak to the success of your activities! The most common ones here are email opens/clicks, webpage and ...Read More

    1,938 Views
  2. Christine Sotelo-Dag
    Christine Sotelo-Dag

    Close Head of Product Marketing • 2y

    Must have KPIs will always vary from company to company based on size, industry, business model, etc (I have to add this disclaimer in). So, I'll break this out a bit by the stage of company I have been at. At the earlier-stage B2B companies that I've been at, the core KPIs we tracked were: Conversion Rate: The percentage of leads or website visitors that convert into paying customers. We as PMM would monitor this as it related to product or solution pages, to measure effectiveness of landing pa ...Read More

    650 Views

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