ESO Director of Product Marketing & Demand Generation | Formerly Fortive • 4y
This is 100% possible. I made the exact move from Digital Marketing to Product Marketing just a year ago. To make that switch, I would highlight a few areas, and you should look to build this experience if you don't have it yet. Prove you're customer insights-driven. If you clearly demonstrate that you've somehow researched customers and implemented changes based on the insights gathered, you'll be off to a great start. Don't just describe an A/B test, though. Qualitative insights can be gold fo ...Read More
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