If you had to build out a team of PMMs from scratch, how would you organize your team and which roles would own what?
In other words, if you went from one to ten - what would the structure look like? 1 Director/team lead, 2-3 Senior PMMs, and 4 PMMs? Would the team be divided by audience segment? By product? By strategy vs. tactics (i.e. larger GTM vs product launch)?
Close Head of Product Marketing • 5y
I've seen PMM teams organized in many many different ways, and there really doesn't appear to be any one right way. It seems to be highly dependent on the needs of the bu...
1205 Views
Zendesk Vice President, Product Marketing, AI and Automation | Formerly LinkedIn • 2y
Sounds like your business is growing - how exciting! It's hard to answer this question without knowing how your business is structured but I'm happy to share common struc...
2750 Views
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