If you had to build out a team of PMMs from scratch, how would you organize your team and which roles would own what?
In other words, if you went from one to ten - what would the structure look like? 1 Director/team lead, 2-3 Senior PMMs, and 4 PMMs? Would the team be divided by audience segment? By product? By strategy vs. tactics (i.e. larger GTM vs product launch)?
Zendesk Vice President, Product Marketing, AI and Automation | Formerly LinkedIn • 1y
Sounds like your business is growing - how exciting! It's hard to answer this question without knowing how your business is structured but I'm happy to share common struc...
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Close Head of Product Marketing • 5y
I've seen PMM teams organized in many many different ways, and there really doesn't appear to be any one right way. It seems to be highly dependent on the needs of the bu...
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Related Questions
How is your PMM team structured?What team structures have you explored, and which do you recommend?How do you partner with the various marketing teams to ensure a successful product launch?How does your company define the difference between Marketing and Product Marketing teams and how do the responsibilities differ? What will help me make the jump from PMM to Snr PMM or Head of PMMWhat are the main components of your GTM strategy? How do those vary by product type?