Twilio Director of Product Marketing • 1y
This is tricky. It's very important to build alignment across team with shared KPIs at a high level, (including product revenue or conversion rates), while also identifying KPIs that are more directly within Product Marketing control (like pipe generation, or MQLs). Having these higher altitude shared goals are valuable because they ensure that all teams are taking ownership of getting to the end result, driving collaboration across teams and through all of the steps to get there from Marketing, ...Read More
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