When KPIs are shared with other GTM teams (such as product revenue or conversion rates) how do you ensure prove contribution or should you avoid?
2 Answers
Twilio Director of Product Marketing • 1y
This is tricky. It's very important to build alignment across team with shared KPIs at a high level, (including product revenue or conversion rates), while also identifyi...
2445 Views
Amazon Web Services (AWS) Head of Product Marketing • 1y
I wouldn't necessarily avoid trying to identify contribution when sharing KPIs with other teams, but I'd caution not to get overly aggressive about seeking "credit" for t...
1121 Views
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