Cisco Head of Product Marketing, Cisco Campus Network Experiences | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • 5y
I am a huge proponent of shared KPIs. Like Product Managers, Product Marketers often have to work through and influence other teams in order to reach their goals -- and, more aspirationally, to help their customers reach their goals. Shared metrics have superpowers. They drive alignment, accountability, and accuracy overall. They're quantitative and qualitative. Bit of a broken record here, but I really like Qualified Pipeline Generation ($), Average Deal Size, and Meetings Set/Opportunity creat ...Read More
