How would you describe the difference between solution marketing and product marketing?
Honeycomb.io VP Product Marketing | Formerly Mparticle • 5y
I believe that product marketing's core mission is to maximize value realization and conversion rates across all key user personas which in turn helps the business achiev...
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In practice, how does industry marketing and solutions marketing look different from product marketing? Doesn't product marketing have to message to industries and solutions already?How can I help my company make the switch from product to solution marketing?How should B2C product marketing differ to B2B product marketing? How do you distinguish between a product, a feature, and a solution?What,if any, is the difference between platform and solution marketing? How do you approach messaging and customer segmentation?How is your team making the transition from product marketing to solutions marketing?