Zuora VP Product Marketing • 8mo
Interesting that your company is making a “switch.” In my experience, product and solutions marketing are complementary disciplines and you don’t necessarily want to abandon one in favor of the other. My advice for doing either well is to start with, and get alignment on, the goals you want to achieve, then build from there. If you’re leaning into Solutions Marketing, that suggests you’re aiming to better align your products with customer outcomes. This can be tricky, but highly rewarding. A few ...Read More
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