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What qualities in a B2B marketer do you think are applicable to Consumer Product marketing? What are skill gaps that a B2B marketer could improve on to become more consumer-focused?
All related (13)
Global Head of Product Marketing, Spotify for Artists at Spotify | Formerly Uber • December 19
What's the best way to prepare for a product marketing interview at a big tech company? What resources would you recommend to a prospective so they can best showcase their experience and aptitude for role. (B2C focused PMM)
How do you break down responsibilities and KPI's for product launches between demand generation and product marketing?
Do you recommend developing deep focus in B2B or B2C PMM work? Are skills transferable? When you look for a candidate do you look for B2B or B2C experience specifically?
How does your company define the difference between product marketing and integrated / brand / customer marketing?