What qualities in a B2B marketer do you think are applicable to Consumer Product marketing? What are skill gaps that a B2B marketer could improve on to become more consumer-focused?
4 Answers
OpenAI VP of Marketing, ChatGPT • 6y
Business customers are all consumers at the core, but there are really important distinctions. For one, businesses have totally different buying patterns and a myriad o...
2436 Views
MyFitnessPal VP Product Marketing | Formerly LinkedIn, Credit Karma, Handshake • 2y
As someone who started in consumer brand, then went to B2B2C product marketing, then back to B2C product marketing, these are the areas of overlap I’ve seen between the t...
2015 Views
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Instacart Vice President, Consumer Marketing • 5y
B2B and B2C Product Marketers have much in common in the way of skills, both must assume the role of Voice of Customer and Voice of Product. Both must be strategic thinke...
817 Views
Origin VP of Marketing | Formerly Uber • 3y
As I mentioned above there are so many applicable skills across B2B and B2C — just learning the PMM craft is key regardless of the company/audience. There are several app...
1294 Views
Related Questions
What differentiation in skills and experience do you see between B2B and B2C product marketing? What other skills do consumer product marketers need to have that aren't required for b2b product marketers?Do you use different tools or data or research to build position in b2c vs b2b?Why is there so little focus on B2C Product Marketing?Do you recommend developing deep focus in B2B or B2C PMM work? Are skills transferable? When you look for a candidate do you look for B2B or B2C experience specifically?As a b2b product marketer, what's the best way to move into b2c / consumer?