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What red flags or mistakes do PMM hiring managers see on resumes?

Ben Geller
Ben Geller
You.com Director, Product Marketing | Formerly LinkedInOctober 10

The biggest mistake I’ve seen on PMM resumes, is failing to directly address the problem/challenge the role is being hired to tackle.

Usually, when I’m hiring there’s a very specific challenge I’m looking to address, and it’s clear in the job description what that challenge is. When I’m scanning a resume I’m looking for indicators that the candidate has related experience, so I know they can come in and contribute from day one.

So, I’d recommend whenever possible help the hiring manager connect the dots, and lean into why you’re uniquely qualified for what the company needs to accomplish. A little bit of customization can really help nudge a candidate over the edge.

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