What red flags or mistakes do PMM hiring managers see on resumes?

The biggest mistake I’ve seen on PMM resumes, is failing to directly address the problem/challenge the role is being hired to tackle.

Usually, when I’m hiring there’s a very specific challenge I’m looking to address, and it’s clear in the job description what that challenge is. When I’m scanning a resume I’m looking for indicators that the candidate has related experience, so I know they can come in and contribute from day one.

So, I’d recommend whenever possible help the hiring manager connect the dots, and lean into why you’re uniquely qualified for what the company needs to accomplish. A little bit of customization can really help nudge a candidate over the edge.

No mentions of business impact. It's great to see experience with launches, sales enablement, and other PMM focus areas. But if you can't communicate the downstream positive effects (e.g. increased pipeline, higher close rates, etc.), then you're missing a key part of the puzzle. Wherever possible, be sure to connect tactical work to the larger business to showcase that you can operate on multiple levels.