What tools do you utilize for conducting content audits in preparation for a relaunch?
How do you communicate these new content changes to other marketers that will be inmpacted?
Top Product Marketing Mentors
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing
Sarah Din
Quickbase VP of Product Marketing
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce
Jenna Crane
Klaviyo Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing
Amanda Groves
Crossbeam Senior Director Product Marketing
Amanda Groves
Crossbeam Senior Director Product Marketing
Alissa Lydon
Dovetail Product Marketing Lead
Related Questions
How do you follow the "Big Bang" of a product launch to drive/nurture sustained growth?How do you launch new features in products? Plus, what are the best resources to learn product marketing from? (Could be a podcast, following some good companies, books, etc)After an initial product launch, how do you think about the subsequent, smaller launches/updates? How does the strategy/channels/process change? How do you identify where smaller launches can be bundled into a bigger story?Can you share the key differences between a B2C product launch vs a B2B product launch? It would also be helpful to get tips on executing the two launchesWho is ultimately accountable for post-launch product adoption?What are the foundational steps to develop a repeatable and scalable launch discipline?