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What are notable certifications/courses that could help in advancing a career in PMM?

Claire Drumond
Atlassian VP, Head of Product Marketing, JiraJanuary 22

I really believe doing is the best way to advance your PMM career over certifications. That said, courses can give you a good baseline for frameworks and vocabulary, especially if you are changing careers or just getting started. I've taken these course and have found them useful for getting alignment in a newly formed product marketing team, for example.

However, I really believe there's nothing more powerful than simply time in seat paired with a great network or mentor. My advice instead of taking a course would be to take on a project or program that is uncomfortable or feels out of your wheelhouse to really push yourself to grow. This also show initiative and a curiosity to learn.

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Yify Zhang
Eventbrite Global Head of Marketplace MarketingJanuary 23

I've found Product Marketing Alliance courses to be very helpful. Otherwise, advancing in PMM is really more about on the job experiences than courses/certification. Courses can help you build foundational skills, but advancing into leadership positions is more about demonstrating Strategic Thinking / Vision and Communicating across levels of tenure / detail. For more on those competencies, read my answer to the question about advancing from IC to management.

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Dave Steer
GitLab Vice Vice President of Brand & Product MarketingJanuary 22

I'm glad to hear that you are thinking about certifications -- it's a great way to learn about different product marketing capabilities and get third-party endorsement of your experience. I've never participated in a certification program, but I hear that the Product Marketing Alliance offers a great curriculum in multiple product marketing areas. Check them out (and let me know what you think!).

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