What are some helpful advice, insights, and tips you can share for effective communication to multiple stakeholders (in different departments) on findings after market research is done?
3 Answers
MyFitnessPal VP Product Marketing | Formerly LinkedIn, Credit Karma, Handshake • 4y
First, stakeholders should be involved in your market research before it is even started. Get their buy-in on what the goal is, key learning objectives, and the questions...
1903 Views
Iterable Fmr Senior Director of Product Marketing | Formerly Uber, Twilio, Intuit, Gates Foundation • 2y
Ah the cross-functional socialization challenge! I've answered this in another section but adding my two cents here again just given how critical this is for value castin...
1791 Views
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fmr VP of Marketing, Qualia | Formerly Worldpay, Coupa Software, EMC/VMware, McKinsey • 2y
Effectively communicating market research findings across the organization is critical to the success of any Product Marketing team. Here are some tips to do this well:Un...
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