What are some helpful advice, insights, and tips you can share for effective communication to multiple stakeholders (in different departments) on findings after market research is done?

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3 Answers

Market Research

Katie Levinson

MyFitnessPal VP Product Marketing | Formerly LinkedIn, Credit Karma, Handshake • 4y

First, stakeholders should be involved in your market research before it is even started. Get their buy-in on what the goal is, key learning objectives, and the questions you’ll be asking / data you’ll be uncovering. If you are doing any qualitative interviews, ask stakeholders to be notetakers or just listen in; I’ve found creating a google sign up sheet and then inviting people to the calendar invite has been pretty helpful. Once your research is done, share it out and set up time to discuss i ...Read More

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Surachita Bose

Iterable Fmr Senior Director of Product Marketing | Formerly Uber, Twilio, Intuit, Gates Foundation • 2y

Ah the cross-functional socialization challenge! I've answered this in another section but adding my two cents here again just given how critical this is for value casting. Socialize: Schedule time (e.g. quarterly cadence) for “Lunch and learn” sessions that anyone across the org can join to hear directly from customers/prospects (ideally) or for a shareout by PMMs. This could serve as a beta version of a future ‘Customer Advisory Board’. Synthesize! Not everything you learn will be of value. D ...Read More

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Charlene Wang

fmr Qualia, Coupa | Formerly Worldpay, Coupa Software, EMC/VMware, McKinsey • 2y

Effectively communicating market research findings across the organization is critical to the success of any Product Marketing team. Here are some tips to do this well: Understand the needs of your audience: Begin by understanding which insights are vital to each team or individual and why. For instance, in some cases the product team may be interested in whether a new set of features is differentiated in the market, while the sales team may be more invested in knowing how to speak to the value ...Read More

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