How and where do you store your buyer personas, messaging and positioning? What is the format that you use?
I've recently joined a new company and I'm struggling to find out the best way to share new assets with our teams. I was thinking about putting this into some kind of e-book that would become some kind of "bible" about our products (we have 3). Do you have any other ideas?
3 Answers
Visiting Media SVP Growth and Operations | Formerly Mozilla, LeapFrog • 2y
When you join a new organization, always invest in some anthropology work to figure out what works best for the culture and don't assume that whatever has worked for you ...
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Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 2y
A product source or truth deck that points to your personas, messaging and positioning is a sound format for this. We use this as a model for hero products. Another appro...
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Coachendo Director of Product Marketing | Formerly Google, Microsoft • 2y
This is a great question. It’s crucial to have a centralized source of truth, such as a messaging wiki or a playbook for each one of your products. For the messaging wiki...
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