Resolve AI Product Marketing | Formerly Google • 1y
Ah, the graveyard of developer marketing. I've seen some scars, lessons etched in the memory of many a marketing team. Developers have a finely tuned BS detector. They can smell inauthenticity a mile away. So, when strategies fail, it's often a matter of violating some fundamental principles. There are infinite ways this can go wrong, but here are few: Feature dumps: One classic blunder is the "feature dump." You know the drill: You share a barrage of tech specs, a laundry list of capabilities, ...Read More
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