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2 Answers
Vishal Naik
Google Product Marketing Lead • July 14
How I described developer marketing in new hire onboarding at a previous company is that a developer platform gives someone the ability to customize their needs in a particular software product. And there’s both a business and consumer opportunity to this. For example, at a previous company we......Read More
536 Views
Justine Davis
Atlassian VP / Head of Product Marketing, Agile and DevOps solutions • November 17
Developer marketing is marketing towards the developer persona. Developers typically hate marketing and will not respond to things like ads, "ship software faster" messaging, and traditional consumer marketing tactics. To be good at developer marketing, you have to speak their language, think abo......Read More
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Indy Sen
Hypergrowth Leader and Product Go-to-Market Advisor • May 18
I'd say the mindset shift in B2D is that it's no longer "sales enablement", but just "enablement". And that should be a shared goal across your organization, whether it's the marketing team, sales team, product or support team who are dealing with your developer. You are correct in saying tha......Read More
325 Views
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Lauren Buchman
Orb Head of Marketing • April 14
It depends! A common pitfall in developer marketing messaging is that the marketers spend a bunch of time trying to put things into terms they can understand as a non-developer. The trouble is, what works for you doesn't necessarily translate for them. Focus on the problem that your product i......Read More
583 Views
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Srini Nirmalgandhi
Salesforce Director, Product Marketing • April 20
If you are targeting developer mindshare and attention, be ready to discuss your product in a detail-oriented, transparency-driven way and explain the business value for their situation. So naturally, for being successful in developer product marketing one has to put the product first when talkin......Read More
939 Views
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Pranav Deshpande
Product Marketing Leader • September 28
Extremely. If you don't speak their language you will never be able to build credibility with them. Your messaging should also focus on education and explaining what your product does and how it does it instead of why your product is better. Developers tend to be skeptical of any such claims unti......Read More
328 Views
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Lauren Craigie
Cortex Head of Product Marketing • September 14
We all miss the mark here. I'm not even sure I would trust a PMM that says they don't struggle with this! You can stack the deck though, to show that you're exploring every possible avenue: 1. Consider a competitive monitoring solution like Crayon. I've used them in the past and even if they ca......Read More
360 Views
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Vishal Naik
Google Product Marketing Lead • July 14
I tend to look at DevRel as a pretty unique role that's part CSM, part Marketing and part Pre-Sales. Developer Marketing is full-stack marketing around a technical product. To sum it up quickly, DevRel tends to have a great pulse on the developer community and how your current developer audience ......Read More
688 Views
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