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Can you explain Developer Marketing to someone who is hearing the term for the first time?

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4 Answers
Developer Product Marketing
  1. Chase Wilson
    Chase Wilson

    Figma Director, AI & Developer Marketing | Formerly Atlassian • 10mo

    Developer marketing is simply marketing to a specific type of user. In this case, developers. The only reason it tends to get a different title and classification is because the software targeted towards these users is, generally, more technical. And, the channels and tactics most effective with this persona differ slightly from other, non-technical users. Fundamentally, though, the basics are identical. Create a useful product, package its capabilities in a compelling way, price it according to ...Read More

    1,719 Views
  2. Justine Davis
    Justine Davis

    ServiceNow VP Dev marketing, Community, Dev rel • 3y

    Developer marketing is marketing towards the developer persona. Developers typically hate marketing and will not respond to things like ads, "ship software faster" messaging, and traditional consumer marketing tactics. To be good at developer marketing, you have to speak their language, think about their problems, and put it in the channels they hang out in. Do not copy paste the same marketing plan that you would for an enterprise audience, or a consumr product. 

    1,660 Views
  3. Vishal Naik
    Vishal Naik

    Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 3y

    How I described developer marketing in new hire onboarding at a previous company is that a developer platform gives someone the ability to customize their needs in a particular software product. And there’s both a business and consumer opportunity to this. For example, at a previous company we were buying email delivery software and I met with two market leaders. Both did about 80% of what I wanted, because they were built for common use cases, but my organization had our own way of doing things ...Read More

    1,455 Views
  4. Rinita Datta
    Rinita Datta

    Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y

    Developer Marketing is everything you do to attract, engage, and retain your product’s technical end users. Developers are very vocal, cynical about traditional marketing, and very influential in SaaS purchasing decisions. Not catering to their needs and wants in your messaging, content, and GTM tactics invites churn, low CSAT, and maybe even a bad reputation. Developer Marketing is thus shifting your mindset and approach from demand generation to community building, from selling first to evange ...Read More

    597 Views

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