Can you explain Developer Marketing to someone who is hearing the term for the first time?
4 Answers
Figma Director, AI & Developer Marketing | Formerly Atlassian • 8mo
Developer marketing is simply marketing to a specific type of user. In this case, developers. The only reason it tends to get a different title and classification is beca...
1716 Views
ServiceNow VP Dev marketing, Community, Dev rel • 3y
Developer marketing is marketing towards the developer persona. Developers typically hate marketing and will not respond to things like ads, "ship software faster" messag...
1642 Views
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Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 3y
How I described developer marketing in new hire onboarding at a previous company is that a developer platform gives someone the ability to customize their needs in a part...
1454 Views
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
Developer Marketing is everything you do to attract, engage, and retain your product’s technical end users. Developers are very vocal, cynical about traditional marketing...
594 Views
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What are your lessons learned about successfully marketing to developers?What are the keys to getting started with a developer marketing program?What advice could you share for people marketing to developers?What are the top three most important factors when marketing to developers (i.e. robust documentation, etc)?Which marketing channels do you use to reach dev audience during your launch? Do you ignore emails? Do you use dev communities?How technical does your messaging need to be when marketing to developers?