Sharebird
Sign Up / Sign In

What are some methods (e.g weekly company-wide emails) that the PMM team helps to keep the entire company informed on what was released this past week/month and the upcoming releases? How do you get the Product teams to help contribute to these updates?

There have been scenarios in the past where different teams (e.g customer success) across the company were not informed of releases promptly and it caused a lot of confusion/chaos.

Answer
2 Answers
Launch Channels Launch Strategy
  1. Stephanie Zou
    Stephanie Zou

    Figma Vice President, Product Marketing • 6y

    I believe that it’s the PMM’s responsibility to make sure your internal teams are informed about a release. If your internal teams aren’t well-versed in what’s new, how do you expect your external customers to be? Some things we currently do:  Setup Slack channel(s) for release updates and launches that everyone at the company can join and follow along Enable sales, support, success (basically any customer-facing team) at an opportune learning time (their time zone, not Monday mornings or Friday ...Read More

    4,260 Views
  2. Priya Kotak
    Priya Kotak

    Figma Product Marketing • 4y

    Methods for keeping everyone up to date will vary from company to company, based on the communication norms in place. At Figma, here are some of the ways we keep internal teams up-to-date today: Push out internal comms: At Figma, we primarily use Slack over email. We have a channel called #product-launches that PMMs update on launch day so that everyone in the company has visibility into what’s launching and can chime in with any questions or concerns as the feature rolls out. Every Friday, we a ...Read More

    1,036 Views

Upcoming Event

Improving Product Marketing Skills

Improving Product Marketing Skills

UiPath

Start in …

Register

Related Ask Me Anything Sessions

Kelly Kipkalov

Carta Vice President Product Marketing, Kelly Kipkalov on Product Launches

May 14 @ 9:00AM PT

View Answers
Nil Onal

WhatsApp Consumer Product Marketing Lead, Nil Onal on Product Launches

March 26 @ 10:00AM PT

View Answers
Gray Hardell

Iterable Head of Product Marketing, Gray Hardell on Product Launches

March 19 @ 11:00AM PT

View Answers
See All Upcoming AMA's

Top Product Marketing Mentors