Asana Director of Product Marketing | Formerly Intuit, PepsiCo, Nielsen, Wakefern Food Corp. • 1y
My framework for analyzing customer feedback after a launch involves implementing multiple voice of customer channels, then analyzing the data to inform our product priorities and launch strategy. Here's an overview of my process: Build dedicated voice of customer channels: Set up dedicated Slack channels for the Revenue teams to share customer questions and feedback Monitor community forum discussions Track comments across social media channels Collect questions raised at events like webinars A ...Read More
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