What is your framework for analyzing customer feedback after a launch to inform our post-launch strategy?
1 Answer
Asana Director of Product Marketing | Formerly Intuit, PepsiCo, Nielsen, Wakefern Food Corp. • August 9
My framework for analyzing customer feedback after a launch involves implementing multiple voice of customer channels, then analyzing the data to inform our product priorities and launch strategy. Here's an overview of my process:
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Build dedicated voice of customer channels:
Set up dedicated Slack channels for the Revenue teams to share customer questions and feedback
Monitor community forum discussions
Track comments across social media channels
Collect questions raised at events like webinars
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Analyze and extract themes:
Utilize AI tools to analyze and categorize the feedback
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Share insights with marketing channel and Product teams:
Share insights to inform product roadmap decisions and post-launch activities
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