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How do you stand out in a pool of product marketing candidates? What kinds of experiences, or which characteristics/traits, do employers care about most?

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2 Answers
  1. Alina Fu
    Alina Fu

    Microsoft Director, M365 Copilot for storytelling and narratives, sales enablement, and compete • 3y

    Every company has its own system or values that they look for during candidate review. During interviews, especially at larger enterprise companies, the recruiter or hiring manager usually has a rubric that assesses how much the candidate fulfills the criteria. Here are what stands out for me in a pool of PMM candidates: 1. Achievement - how do they take initiative and demonstrate that they are results-oriented 2. Influence - how do they convey ideas that can influence others without formal auth ...Read More

    4,268 Views
  2. Ryan Smith
    Ryan Smith

    OutSystems VP, Head of Product Marketing • 3y

    A few things:

    - Highlight business impact as much as possible (ex helped grow ACV by 100% in 1 year)

    - Highlight product launches

    - Highlight technical proficiencies (I've always thought Solution Engineers make some of the best PMMs because they know the product so well)

    - Personally, I want someone who works well with others. As I grow in my career I put more and more stock in this trait. Don't be afraid to say "People like working with me and here are a few examples...."

    2,822 Views

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