What are the most important skills (both tactical and intangible) that are must-have for product marketers?

Ex... GTM: it more important to be skilled at product or feature-specific launches or to be skilled at high-level overall GTM (messaging, positioning, pricing, packaging).

Answer

4 Answers

Product Marketing Career Path

Kavya Nath

Meta Product Marketing, Reality Labs | Formerly Sprinklr, YuMe • 5y

The most successful product marketers are ones who lead with empathy and take on the customer point of view. I actually wouldn't separate out high-level GTM strategy from product/feature specific launches. The skills you've listed as high-level overall GTM (messaging, positioning, pricing, packaging, etc.) are the fundamentals to be able to launch any product or feature. Tactically all PMMs should be able to write, and present, and analyze data to make decisions that help grow revenue and suppor ...Read More

2,431 Views
Lindsay Bayuk

FullStory CMO • 4y

Intangible: Curiosity, resilience, diplomacy, grit, and being an evangelist for your product/space. The best product marketers can flip between the forrest and the trees. They understand where their market is headed. They can speak with Executives and support reps with ease.

Tactical: Relationship building, public speaking, writing, editing, analysis/modeling, extreme attention to detail, and survey design.

1,207 Views
Mike Berger

Ex-VP, Product Marketing @ ClickUp, SurveyMonkey, Gainsight, Marketo | Formerly Momentive, Gainsight, Marketo • 4y

I'll answer this by conveying what I look for when I hire product marketers: Messaging skills - can you take complex things and make them seem simple and easily digestible Writing skills - writing is an art form, and is the most important foundational skill for a PMM in my opinion Storyteling - can you turn a customer use case into an interesting and memorable story Influence - can you rally people around your ideas and vision Collaboration skills - PMM is obviously an incredibly cross-functiona ...Read More

816 Views
Jo Ann Sanders

Honeycomb.io fmr VP Marketing • 4y

For my #1 tip, see the answer to another question here re: what skills to develop to stand out as a PMM. tl;dr: deeply understand the marketing-SDR-sales funnel (and/or the self-serve funnel if that is important to your company) and tie your work to funnel IMPACT. The full answer unpacks this more eloquently. Beyond that answer, there are a few other areas I’ll go into. I’ll focus mostly on intangibles…most people pick up the tactical skills through on-the-job experience. Negotiating deliverable ...Read More

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