What are the most important skills (both tactical and intangible) that are must-have for product marketers?
Ex... GTM: it more important to be skilled at product or feature-specific launches or to be skilled at high-level overall GTM (messaging, positioning, pricing, packaging).
4 Answers
Meta Product Marketing, Reality Labs | Formerly Sprinklr, YuMe • 5y
The most successful product marketers are ones who lead with empathy and take on the customer point of view. I actually wouldn't separate out high-level GTM strategy fro...
2429 Views
FullStory CMO • 4y
Intangible: Curiosity, resilience, diplomacy, grit, and being an evangelist for your product/space. The best product marketers can flip between the forrest and the trees....
1206 Views
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Ex-VP, Product Marketing @ ClickUp, SurveyMonkey, Gainsight, Marketo | Formerly Momentive, Gainsight, Marketo • 4y
I'll answer this by conveying what I look for when I hire product marketers: Messaging skills - can you take complex things and make them seem simple and easily digestib...
816 Views
Honeycomb.io fmr VP Marketing • 4y
For my #1 tip, see the answer to another question here re: what skills to develop to stand out as a PMM. tl;dr: deeply understand the marketing-SDR-sales funnel (and/or t...
413 Views
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