Question Page

How can I, as the sole PMM, most effectively lead the product roadmap alongside the product team without getting overly involved in product initiatives and overstepping?

Neel Patel
Asana Head of AI & Platform, Product MarketingFebruary 21

What an undertaking as the sole PMM—how exciting!

Putting myself in your shoes, I'd first start by zooming out and thinking more broadly about what does your ideal PMM + PM working relationship look like overall. Identify your top 3-5 wishes/goals and then meet with your respective counterparts to align on theirs. Then once you have a shared language and understanding, you can review initiatives like a product roadmap and decide together what success looks like. Is it to align on overarching themes/focus areas by target buyers? Is it to go deeper with PMM support on one area in particular, like a new investment in AI? Is it to help bring customer insights and size up different market opportunities?

These are great questions to align with your R&D leaders and once you have that shared mental model, it should help you know where to best step in vs. letting them run their roadmap process as planned.

And for me, I've learned that things shift and change frequently so while it's great to align upfront, be open to flexing as needed to make sure you all are able to best support your business and customers.

1022 Views
Mastering Product Launches
Thursday, March 27 • 12PM PT
Mastering Product Launches
Virtual Event
Francisca Melo Ribeiro
Leslie K. Cook
Suranjeeta Choudhury
+138
attendees
Top Product Marketing Mentors
Kevin Garcia
Kevin Garcia
Anthropic Product Marketing Leader
Jeffrey Vocell
Jeffrey Vocell
Panorama Education Head of Product Marketing
Hien Phan
Hien Phan
Timescale Head of Product Marketing
Desiree Motamedi
Desiree Motamedi
Salesforce CMO - Next Gen Platform
April Rassa
April Rassa
Clari VP, Solutions Marketing
Jenna Crane
Jenna Crane
Triple Whale 🐳 VP of Marketing
Susan "Spark" Park
Susan "Spark" Park
Pinterest Director of Product Marketing
Tiffany Tooley
Tiffany Tooley
Workday Vice President Product Marketing
Sherry Wu
Sherry Wu
Gong Senior Director, Product Marketing
Katharine Gregorio
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud