What is your framework to lead and communicate what Product Marketing is?
3 Answers
Adobe Sr Director of Product Marketing, Creative Cloud • 1y
This is a really hard question to answer because PMM differs at every company and also in many ways PMM is the most valuable and least understood function in tech. I've ...
1577 Views
fmr VP of Marketing, Qualia | Formerly Worldpay, Coupa Software, EMC/VMware, McKinsey • 2y
I like to start by defining what is Product Marketing, what we care about, and why it matters. What is Product Marketing?Product Marketing lives and breathes everything s...
2444 Views
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Mentor | Product Marketing Leader | Formerly Lenovo | Dell Boomi | Celigo | GoodData • 2y
A simple presentation is a good starting point to articulate who you are and what are your priorities.What are the business goals -> what are shared OKRs -> what me...
306 Views
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