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What is your framework to lead and communicate what Product Marketing is?

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3 Answers
  1. Katharine Gregorio
    Katharine Gregorio

    Adobe Sr Director of Product Marketing, Creative Cloud • 1y

    This is a really hard question to answer because PMM differs at every company and also in many ways PMM is the most valuable and least understood function in tech. I've seen Venn diagrams that show that PMM serves as an interface between product and sales, organizational charts that have PMM in product, marketing, and even once design. Across the three startups where I stood up PMM as a function, talking to friends at other companies and now at Adobe, I have learned that the best way to lead and ...Read More

    1,580 Views
  2. Charlene Wang
    Charlene Wang

    fmr Qualia, Coupa | Formerly Worldpay, Coupa Software, EMC/VMware, McKinsey • 3y

    I like to start by defining what is Product Marketing, what we care about, and why it matters.   What is Product Marketing? Product Marketing lives and breathes everything surrounding our target audiences. We deeply understand and empathize with audiences internally and externally, creating differentiated positioning based on our products and messaging that resonates. Product Marketers are masters of storytelling, strategy, and structure. We quarterback across product, marketing, sales, and othe ...Read More

    2,452 Views
  3. Div Manickam
    Div Manickam

    Mentor | Product Marketing Leader | Formerly Lenovo | Dell Boomi | Celigo | GoodData • 3y

    • A simple presentation is a good starting point to articulate who you are and what are your priorities.

      • What are the business goals -> what are shared OKRs -> what metrics demonstrate value?

    • OKRs are instrumental in gaining clarity across product, sales and marketing.

      • Every quarter end, sit down with key stakeholders - sales, product n marketing and align on the next quarter's focus and priorities

    crafting the right PMM OKR

    306 Views

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