How do you think of GTM? What does it include, and what does it not include?
As someone who is looking to specialize myself, hoping to align on what GTM means and your responsibilities in a larger org.
When I think of GTM, it's from demand to advocacy. You aren't responsible for every step of this journey but are a significant contributor to enabling and owning the cust...
2960 Views
Carta Vice President Product Marketing • 1y
The components of the GTM strategies my team works on include:Ideal Customer Profile (ICP)Problem statementSolution descriptionWhy the problem is worth solving, and why n...
1329 Views
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BackBox Director, Product Marketing | Formerly TIBCO, Actional, Progress, Software AG, Layer 7, Axway, BCware • 2y
When I think of GTM, I think of the sales cycle stages (often as defined in Salesforce) and what I can do to contribute at each stage in order to accelerate, differentiat...
357 Views
Amazon Product Marketing at Fire TV (Smart TVs) • 1y
As a GTM lead at various companies, I've found that the role can be quite ambiguous, with responsibilities varying widely. I would say that pretty much all role (~5 or so...
1617 Views
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 2y
I think of a GTM strategy as the document to get everyone aligned. As a fun analogy, imagine you’re all on one of those ancient Viking ships. Each person has an oar, and ...
2148 Views
Related Questions
How does communications/PR fit into GTM?When does your GTM planning typically begin, does your GTM planning start during beta testing or only after the product is more or less ready for launchHow can a GTM for a new product with comparatively fewer features than the competitors, but it is affordable, be planned in a saturated market?What are the main components of a GTM Strategy?If your product is new and you don't have many customers, how do you start a GTM?What would be the GTM strategy you use for consumer marketing?