Spotify Head of Product Marketing at Spotify for Artists • 1y
I wanted to develop mastery across PMM core competencies — inbound and outbound. At some companies, they split up product marketing into inbound or outbound teams, but I find that the most successful PMMs are those that can do both. Inbound, i.e. the research that dictates what features and products to build for your target audience. This includes a strong understanding of your customer, competitors, and their market. Earlier in my career, I focused on taking on increasingly more challenging in ...Read More
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