What are the metrics your product marketing teams are uniquely or primarily responsible for?
3 Answers
Verkada Vice President Product Marketing • 4mo
At Verkada, we track both tactical execution metrics and revenue impact metrics for our product marketing teams.I think about our metrics in two different categories. Fir...
313 Views
Hightouch Head of Product Marketing • 4mo
Product marketing teams should aim for a strong North Star metric while using supporting metrics to track progress. This approach varies based on team structure and busin...
329 Views
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Former Head of Product Marketing at ServiceNow and Atlassian | Formerly ServiceNow, Atlassian, SAP, HP • 4mo
Product marketers should tie their metrics back to revenue to ensure they feel connected to business outcomes and understand their impact.I make sure all my product marke...
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Related Questions
What are PMM KPIs that can be directly attributed product marketing work? What are the common KPIs PMM should track?Other marketing roles have clear KPIs; PMM is the only role where we have multiple KPIs. Is there one or two that is critical for PMMs?In your experience, what KPIs "must haves" for any product marketing role or team?How do you break down responsibilities and KPI's for product launches between demand generation and product marketing?Which organizational KPIs do you suggest PMM attach themselves to and what are the relevant PMM ways to measure?