Which organizational KPIs do you suggest PMM attach themselves to and what are the relevant PMM ways to measure?
2 Answers
The key to effective PMM measurement is understanding that our work should directly ladder up to company OKRs, particularly through marketing and product team objectives....
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Amazon Web Services (AWS) Head of Product Marketing • 1y
The KPIs for PMM can definitely depend on the type of company or market you're selling into. Based on my SaaS background, I lean towards revenue-related metrics as PMMs n...
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