The key to effective PMM measurement is understanding that our work should directly ladder up to company OKRs, particularly through marketing and product team objectives. Here's how to approach this: First, identify which company OKRs your PMM work naturally influences. Product Marketing sits at the intersection of product, sales, and marketing, so our work typically feeds into multiple organizational goals. The trick is to be intentional about which OKRs you align with – don't try to attach to ...Read More
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