What criteria do you use for segmenting the market, and how does it influence your marketing strategy?

Classical definitions include geo, size, vertical, public / private. And all these are good. however I prefer to build up a segmentation on propensity to buy based on a s...

There's many ways to segment the market depending on situation, market, product. But consider 2 risks:Too complex and hard to use - sometimes this happens because you hav...