What are your biggest frustrations with creating insightful sales playbooks that get used?

There's a lot of reasons sales playbooks might not get used. When that happens, you need to figure out that reason. Some common reasons are: It's too detailed or prescri...

Here are some of the problems I often see with sales playbooks:1. Too much information/time demand up front – If you're asking reps for 5 hours of study time upfront, you...

Some common frustrations with sales playbooks I've seen over the years...Lack of relevance.Complexity and length.Outdated information.Disconnection from sales process.Ins...

If the playbooks are insightful and get used... I'm not frustrated! ;) Creating sales playbooks is frustrating when we're in a loop of perfection over progress. Oftenti...

Some tips for creating useful sales playsBe clear on what success looks like - Have you made it clear why we want them to use a certain playbook ? Is it to drive more pip...

Great answers from Gregg. From enterprise B2B marketing experience, I would say types of content you create example sales playbooks - also depends on where you are in t...