Tips to influence the product roadmap with none-to-little budget?
4 Answers
Treasure Data Director of Product Marketing • 1y
Interestingly enough, I've started using Perplexity AI with Google Notebook LM to pull together market research for me (for free). Here are some prompts I've been playing...
546 Views
The Knot Worldwide Marketing Consultant | Formerly Meta, Strava, eBay, Nextdoor, TeamSnap • 1y
There is a tremendous amount of research that you can get done with limited budget, it just requires taking initiative, being scrappy and prioritizing what research is go...
1456 Views
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Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
Budget is not the only resource at your disposal; I’d encourage you to get creative and find more avenues to contact prospects, customers, partners, and sales. A simple G...
627 Views
Confluent Vice President, Product Marketing • 5mo
In my opinion, budget has very little to do with influencing the product roadmap. Customer insights, understanding of the space, and competitive dynamics are the more imp...
582 Views
Related Questions
Will this session ("Influencing the Product Roadmap") apply to "products" that are not revenue-generating, i.e. a public education campaign to raise awareness? What are the main channels product marketing can use to influence roadmap?Whats an example of a time you successfully influenced the roadmap w/ a net new product idea? What worked well? What are some effective strategies to inevitably influence the product roadmap rather than simply bringing that roadmap to market?How do you influence product roadmap as a product marketer. How do you influence product roadmap when big picture product vision hasn't been established and there are continuous changes?