How do you influence the roadmap when everything requires an ROI?
4 Answers
Treasure Data Director of Product Marketing • 1y
If you haven't tried the RICE framework to help prioritize in a numerical/data-driven way. try this!RICE Framework (Reach, Impact, Confidence, Effort)Reach: How many user...
1019 Views
Hot take: requiring ROI for everything is not a winning strategy. Sometimes the best moves are strategic bets without hard data.It's art and science. If you're only build...
800 Views
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LinkedIn Director of Product Marketing • 1y
The days of easy growth are over in many sectors due to higher capital costs and industry consolidation, which has actually made product managers more receptive to long-t...
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fmr VP of Marketing, Qualia | Formerly Worldpay, Coupa Software, EMC/VMware, McKinsey • 1y
When advocating for long-term initiatives, paint a picture of where the company will end up if you don't invest in these areas - the FOMO approach works well for future-f...
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Related Questions
Will this session ("Influencing the Product Roadmap") apply to "products" that are not revenue-generating, i.e. a public education campaign to raise awareness? What are some effective strategies to inevitably influence the product roadmap rather than simply bringing that roadmap to market?Whats an example of a time you successfully influenced the roadmap w/ a net new product idea? What worked well? What are the main channels product marketing can use to influence roadmap?How can you influence the immediate product roadmap if the pre-launch customer research revealed to you that the MVP would not add significant value to your customers? What recommendations do you have for influencing the roadmap early?