OutSystems VP, Head of Product Marketing • 3y
The best product marketers put themselves at the center of the 5 Ps: Product, Packaging, Positioning, Promotion, and Place (aka Enablement).
On any given day, your work should be related to the above.
PMMs should be the most athletic (multi-dimensional) marketer at the company. The more you expose yourself and work on the 5 Ps the better off you will be.
When I think about foundational skill-sets and areas of focus for a PMM, I tend to think about Inbound vs. Outbound skills. For inbound: Get as much experience as possible running customer research, and then using those insights to drive changes in the product roadmap. Especially as a junior PMM, your superpower is getting in front of customers, and delivering feedback to the organization in an actionable way. If there aren't any immediate opportunities here, raise your hand to help get customer ...Read More
February 12 @ 10:00AM PT
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