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Dave Kong

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Head of Product Marketing, Scale AI
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Dave Kong
Head of Product Marketing at Scale AI January 16
I know that this is sometimes an incredible challenge. I think the challenge specifically is around balance. A balance between: What are metrics indicative of your bus...Read More
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Dave Kong
Head of Product Marketing at Scale AI January 16
Ah, this sounds like a fun prioritization exercise! If sales enablement was just kicking off, I'm assuming that generally marketing and PMM functions are relatively ne...Read More
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Dave Kong
Head of Product Marketing at Scale AI January 16
I'd break this question out into two separate ones: 1) How do you track internal adoption of sales enablement content? and 2) How do you track internal adoption of sal...Read More
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Dave Kong
Head of Product Marketing at Scale AI January 16
Tie to your Pitch — ...so that your combined pitch and demo tells one cohesive story. Tell-show-tell. Tell = pitch where you describe the value of your solution. Show ...Read More
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Dave Kong
Head of Product Marketing at Scale AI January 16
Check out my reply here, in a previous question. Building on my previous response, I do think about this in those two phases: At launch and post-launch. At Launch At l...Read More
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Dave Kong
Head of Product Marketing at Scale AI December 20
For those just starting their Product Marketing career, this can be a challenge. When evaluating candidates that don’t have previous PMM experience, it’s a risk for a ...Read More
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Dave Kong
Head of Product Marketing at Scale AI January 16
Well, it’s difficult to “ensure” that anyone is going to use any set of materials. I would look at it from the point of view where PMM's job is to create messaging and...Read More
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Dave Kong
Head of Product Marketing at Scale AI January 16
For requests in general, the very first thing i recommend doing is evaluating if the request is within your defined set of PMM responsibilities. If not, I would turn d...Read More
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Dave Kong
Head of Product Marketing at Scale AI January 16
For me, I generally start with questions to determine if new content is actually needed (versus piling on to an already long list of requests). In addition, to your ex...Read More
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Dave Kong
Head of Product Marketing at Scale AI February 15
If approached with those terms, I would be wary too. For example, imagine PMs coming to you and told you that they wanted to influence the marketing roadmap. If you he...Read More
Credentials & Highlights
Head of Product Marketing at Scale AI
Product Marketing AMA Contributor
Lives In San Francisco, California
Knows About Messaging, Product Marketing Career Path, Building a Product Marketing Team, Establis...more