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What do you tell people who say "I don't have any good personal stories, I can't be a storyteller."?

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  1. Paul Rudwall
    Paul Rudwall

    Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 8mo

    For the most part, I'd say that the answer to this is the same as my advice when someone feels they're not naturally a good storyteller. That said, I think this warrants answering separately because your personal story is absolutely critical to your success. In my experience, people tend to care about themselves much more than they care about the products they market. So, when someone struggles to tell a compelling story about themself, it calls into question their ability to tell an effective s ...Read More

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