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What documents do you create for messaging of a new product and or feature. What are ways in which you differentiate the messaging? Do you create a matrix of messages via vertical, persona etc?
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How do you manage small product releases that don't warrant a big splash, but are important for users to know about? What kinds of activities and deliverables do you use?
What are the different teams that come together for product launches at your company? as a % significance through the launches, how important is sales/field enablement?
What is the role of Product Marketing compared to other parts of the business in driving product adoption?
What are the most important parts of product positioning? How do you get the rest of the company aligned on positioning?