What documents do you create for messaging of a new product and or feature.
What are ways in which you differentiate the messaging? Do you create a matrix of messages via vertical, persona etc?

Question

What documents do you create for messaging of a new product and or feature. 
What are ways in which you differentiate the messaging? Do you create a matrix of messages via vertical, persona etc?

Reshma Iyer · Accepted Answer

I try to keep to one single messaging artifact -- this can contain the following:Section A- overarching messages, true to all:master value proptechnical capabilities/prod...

Alissa Lydon · Answer

For new products and major features, I find it invaluable to go through a complete messaging exercise. This is an iterative process that involves collaboration with Produ...

Candice Sparks · Answer

For a new product or feature I always start out with a simple messaging framework (there are a ton of great ones out there for you to leverage)! At the very least, your p...

What documents do you create for messaging of a new product and or feature. What are ways in which you differentiate the messaging? Do you create a matrix of messages via vertical, persona etc?

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