What factors should you consider when building out a team and allocating products in portfolio?
I am restructuring my team of three and we look after a portfolio of 7 products (4 proactive, 3 reactive). I am the team lead and I have 2 more junior-mid level PMMs.
Instruqt VP of Marketing & Product | Formerly Mural, Twitter, Anheuser-Busch InBev • June 26
When setting up a PMM team consider:
Who is the product for and is it a single use case or multiple audience’s
Do you need deep technical knowledge to understand and market the product
The product management team structure
The sales team (or lack thereof)
The current and future marketing functions in the company
What drives the product growth, is it sales, marketing, the product itself or a combination of these, Product-Led Growth (PLG) or Sales-Led Growth (SLG)
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