What factors should you consider when building out a team and allocating products in portfolio?
I am restructuring my team of three and we look after a portfolio of 7 products (4 proactive, 3 reactive). I am the team lead and I have 2 more junior-mid level PMMs.
Sean Lauer
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev • June 27
When setting up a PMM team consider:
Who is the product for and is it a single use case or multiple audience’s
Do you need deep technical knowledge to understand and market the product
The product management team structure
The sales team (or lack thereof)
The current and future marketing functions in the company
What drives the product growth, is it sales, marketing, the product itself or a combination of these, Product-Led Growth (PLG) or Sales-Led Growth (SLG)
607 Views
Related Ask Me Anything Sessions
Adobe Head of Product Marketing (APAC), Jeremy Wood on Building a Product Marketing Team
December 12 @ 9:00AM PST
SurveyMonkey Director of Product Marketing, Mike Greenberg on Building a Product Marketing Team
Instruqt VP of Marketing, Sean Lauer on Building a Product Marketing Team
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
April Rassa
Clari VP, Solutions Marketing
Susan "Spark" Park
Monzo Director of Product Marketing
Marcus Andrews
Pendo Sr. Director of Product Marketing
Leah Brite
Gusto Head of Product Marketing, Employers
JD Prater
AssemblyAI Head Of Product Marketing
Jeff Hardison
Calendly VP of Product Marketing
Julien Sauvage
Clari VP, Brand, Content and Product Marketing
Related Questions
What's the most effective way to scale a Product Marketing team beyond the first Product Marketing Manager?What key metrics do product marketing managers need to meet in order to get promoted?How do you build a high functioning product marketing team? How do you structure responsibilities?What does your product marketing team org structure look like? What metrics do you measure product marketing on at a team level (when there are multiple products and multiple product marketing teams)?What are the aspects of operationalizing a Go-To-Market plan that might prove to be most risky?