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What has been your team's biggest learning from failure in applying AI to Product Marketing?

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1 Answers
  1. Abid Chaudhry
    Abid Chaudhry

    ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • Jun 18

    Using it too early in the thinking process. When you go to AI before you've formed a point of view, you end up adopting its frame instead of developing yours. The output looks fine, sounds fine, and is somehow completely generic. The fix is boring but real: do the hard thinking first, form a rough hypothesis, then use AI to pressure-test or extend it. AI should sharpen your thinking, not replace the part where you actually think.
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