ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • Thu
What has been your team's biggest learning from failure in applying AI to Product Marketing?
-
Using it too early in the thinking process. When you go to AI before you've formed a point of view, you end up adopting its frame instead of developing yours. The output looks fine, sounds fine, and is somehow completely generic. The fix is boring but real: do the hard thinking first, form a rough hypothesis, then use AI to pressure-test or extend it. AI should sharpen your thinking, not replace the part where you actually think.271 Views -
Salesforce CMO - Next Gen Platform • Fri
We learned that governance is critical; people were sharing localhost URLs without thinking.
We had to build a secure platform with login and VPN to prevent data compromise. Now we have a central repository and analytics.31 Views
Related Ask Me Anything Sessions
Top Product Marketing Mentors
-
Sapphire ReelsView ProfileSenior Director of Product Marketing · Atlassian
-
Jackie PalmerView ProfileVP Product Marketing · ActiveCampaign
-
Raman SharmaView ProfileProduct Marketing Leader (Microsoft / DigitalOcean / Sourcegraph / Confluent)
-
Bhavika ThakkarView ProfileSr. Director of Product Marketing & Growth- Copilot · Microsoft
-
Desiree MotamediView ProfileCMO - Next Gen Platform · Salesforce
-
Kuber SharmaView ProfileSr. Director of Product Marketing · UiPath
-
Lily SassoonView ProfileDirector, Core HR Marketing & Content · Rippling
-
Marina Ben-ZviView ProfileProduct Marketing Leader · Atlassian
-
Jeremy HemsworthView ProfileSr. Director of Product Marketing · Atlassian
-
Jessica SeitzView ProfileHead of Product Marketing, Platform Experiences & Agents · Atlassian