What are your go-to strategies to keep the product top-of-mind beyond the initial launch?
1 Answer
First, be prepared to sound like a broken record and repeat your messaging multiple times across different occasions, channels, and stakeholders.
Second, share wins internally. Ask reps to share how they successfully sold to their customers. This is usually best arranged by a sales leader and at a sales team call or email.
Third, publish external-facing customer stories to show the value the product can bring. Be deliberate about seeking new stories that cover new use cases, product capabilities, industry & persona.
1481 Views
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Susan "Spark" Park
Monzo Director of Product Marketing
Jackie Palmer
ActiveCampaign VP Product Marketing
Alissa Lydon
Dovetail Head of Product Marketing
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud
Marcus Andrews
Pendo Sr. Director of Product Marketing
Leah Brite
Gusto Head of Product Marketing, Benefits
April Rassa
Clari VP, Solutions Marketing
Related Questions
What are different ways to set benchmark goals for launch, maximize demand generated, and continue optimizing post-launch?When re-launching a product in the market through a different lens of value, how would you create the demand for it, and what campaigns would you run? Do you have a product launch template that shows what teams (and when) to incorporate into the preparation of a strategy/plan?How do you tailor post-launch messaging to resonate with different customer segments at different stages of the adoption journey?How do you choose the right channels to activate the audience when you're launching a brand new product?Can you describe a challenging situation where you had to make tough trade-offs between short-term revenue goals and long-term strategic objectives?