What is an effective way to position myself with a background in brand-side insights, PMM for 3.5 years? Proving harder than I'd thought.
Iterable Fmr Senior Director of Product Marketing | Formerly Uber, Twilio, Intuit, Gates Foundation • 1y
Hmm, if you've done work on the brand side including gathering customer research and insights, you already know more about PMM than you think.Start by stepping back to un...
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Hi ,
Thank you for doing this! I have a PMM background from about 5 years ago ( for about 3 years) , then worked in more general marketing roles ( like demand gen) for a couple of years, went to bschool and now I’m in a pricing role - which is not exactly PMM. I want to make the pivot back into PMM . How can I leverage what I am doing currently and what I have done in the past, to take on a messaging, positioning and enablement PMM role ? If you're in a job that doesn’t offer much growth, how can product marketers build their experience and skills? And what can you do when it's hard to find other opportunities because of this?What can someone who has an extensive sales background do to prove themselves competent for an entry-level product marketing role?If you have the opportunity to step back and evaluate where/how to grow as a product marketer (after 2 years self taught in the field), what would you advise to focus on?