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I often hear that a big part of being a good PMM is having an "executive presence" and being a top-notch communication. As an introvert, I find this very intimidating—I love product marketing but feel like the odds are stacked against me. Any advice? Is it possible to be introverted and a good PMM?

1 Answer
Alina Fu
Alina Fu
Microsoft Director, Head of Marketing for Viva Insights, Glint, Pulse, and GoalsJanuary 25

I am an extrovert so I will share my observations.

I have managed introverts on my team and they were excellent PMMs. They were super methodical, analytical and thorough. I truly valued what they brought to the team dynamic. Part of being a great manager is being able to assess people’s strengths and interests, and amplify their potential by placing them in the right role or giving them projects that would make them stand out. As PMMs, we need to be able to have great written and verbal communication because we bring together so many workstreams and have so many collaborators and stakeholders but you do not need to be the one always in front of execs or presenting at large events to be successful as a PMM.

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