Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 2y
Based on your budget, ranging from zero to small, I'd consider the following options:Zero Budget: I'd do a combination of desk research on the industry and listening in on prospecting calls from SDRs and seeing how those prospects in different industries resonate with your messaging/describe their problems. Limited Budget: I'd try something scrappy like building landing pages on my site and then creating highly targeted SEM campaigns with a fixed budget so that I could see what segments converte ...Read More
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