How can a marketing leader at an early-stage startup effectively gather insights from new market segments when the company has limited resources and no existing relationships with potential customers in those segments?
Company has 100 clients in same segment but wants to venture out into others. So I can interview current clients but I am more interested in how to get info from new segments you don’t have access to (and don’t have a budget to hire an agency / research team).
1 Answer
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 2y
Based on your budget, ranging from zero to small, I'd consider the following options:Zero Budget: I'd do a combination of desk research on the industry and listening in o...
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